Target Your Audience: Refining Your Mass Message Recipients

While you have long been able to decide which contacts to include as Mass Message recipients, as of August 18, 2026, you can also now select specific contacts or groups of contacts to exclude from your recipient list. Use this new feature to your advantage!

The default is for Mass Messages to send to “All Available.” Depending on the goal of the message or the message content, you may still default to sending to all available. For example, if you’re making an announcement, hitting everyone’s inbox might make the most sense.

NOTE: You may notice that your “All Available” number does not match the “Total Contacts” number on your Model Dashboard. Your Total Contacts includes your contacts who still have accounts, that is, those who are Active and those who have Deactivated. All Available in your Mass Messages does not include your Deactivated contacts. Even though they still have accessible accounts, deactivation prevents them from receiving any messages until they log in again.

On the other hand, if you have new clip content you want to tease, you may want to be more selective about who receives this teaser so that you target the audience most likely to buy and you avoid pestering the audience least likely to buy. Remember that engagement on SextPanther is all about that authentic and personalized feel. If you start spamming users with content they don’t care about, you’ll burn them out.

Who to Include (also, When to Create Custom Groups)

Because the intention behind a Mass Message is that it reaches a wide audience, you’re unlikely to customize the send by manually including individual contacts as recipients. If you find yourself doing this, you’re better off sending individual, direct messages to each of these users. Instead, you’re more likely to customize your recipient list by choosing a Suggested or Custom Group (or groups).

  • The Mass Message send list includes Suggested groups you can select:

    • Favorites: These are contacts you’ve added the star to, denoting them as a favorite. Why you make some a favorite is completely up to you. How you choose your favorites will determine whether you want to send a Mass Message just to them.

    • Top Spenders: These are the top 10% of your spending contacts. You may want to send something special to your Top Spenders—perhaps a note of appreciation, content “on the house,” a special announcement, etc. However, if you only have a handful of Top Spenders, you may simply want to send each of them a personalized message in lieu of a Mass Message.

    • Premium: These are your contacts who have loaded 20 credits to their account at some point and who have been active on the site in the last six months. If you want to ensure your content is only seen by contacts who have had money and been active more recently, select this option.

  • If you have a VIP set of contacts—however you might define this—you may want to send only them something special. For example, you may have gotten a group of contacts to tip you ahead of time for exclusive vacation content. You can put these contacts into a group and send them Mass Messages to fulfill the tip.

  • If you have a bunch of contacts who are into a specific kink/fetish while several other contacts on your list are definitely not, you may want to group these contacts together to target them as a group for Mass Messages.

    TIP: When a contact has a distinct kink, you could change their Display Name (in your Messages > right contact sidebar > pencil icon) to begin with an emoji that evokes that kink. That way you can distinguish them quickly at a glance in your contact list.

NOTE: Even if you have groups that are exclusive (i.e., two or more groups don’t have the same contact in them), you can still only send one Mass Message every eight hours.

Who to Exclude

You can choose to exclude individual contacts or you can exclude entire groups of contacts. You may want to create Custom Groups for several users who fall into any of the categories below. Like the Include option, you can select individual contacts, Suggested Groups (Favorites, Top Spenders, Premium), and/or Custom Groups to exclude.

  • If you’re actively messaging with a contact, sending a Mass Message right now might interrupt the flow of your conversation.

  • If you have a strong, consistent spender, a Mass Message may not provide the personal touch you want to maintain and may risk damaging the careful relationship you’ve built if it doesn’t match your normal style with this contact.

  • If you know a contact isn’t likely to enjoy the content you’re sending, you don’t want to risk alienating this contact with unwanted content.

  • If a contact has told you they don’t like to receive content that feels like a Mass Message, respect the boundaries they’ve set with you.

Think Before You Send

While you may have become accustomed to simply sending to All Available, the next time few times you send a Mass Message, take a moment to be more deliberate about who you include/exclude and see if that improves the effectiveness of each message.